Bella on the Loose

Frequently asked questions

1. What’s “Bella on the Loose”?

Bella the Highland Coo has escaped and is hiding around Eastgate! Families can join in the fun by finding hidden Bellas or following the trail to collect letters and solve a secret Belladrum-themed word. Complete the challenge and you could win a Family Pass to the Belladrum Tartan Heart Festival.

2. When is the adventure happening?

The fun runs over the May Bank Holiday weekend, from Saturday 2 May to Monday 4 May.

3. How do I join in?

There are two ways to get coo-ing:

A. Find a Bella Coo

Five Bella cows are hidden each day around Eastgate.

Spot one? Scan the QR code on her ear tag.

Fill in the Google Form/Doc and you’re entered into the prize draw.

Lucky finder? You get to take Bella home with you there and then!

B. Bella the Coo Trail

Hunt for Bella posters in shop windows across the centre.

Each poster has a letter. Collect them all and unscramble to discover the hidden Belladrum word.

Submit your answer via the hidden landing page using the QR code on the poster.

4. Can I enter more than once?

Absolutely! Multiple entries are allowed across the weekend for both the cows and the trail.

5. Who can take part?

Everyone is welcome, but children must be supervised by an adult at all times.

6. How do you pick the winners?

The winner of the Family Pass to Belladrum will be selected after the event and contacted via email.

Entries come from both the “Find a Bella Coo” and “Bella the Coo Trail” submissions.

7. What if I don’t find a cow?

No worries! You can still take part by completing the trail and submitting the hidden word.

8. Can I get cash instead of the prize?

Nope – the prize is all about festival fun, so there’s no cash alternative.