Bella on the Loose

Bella the Highland Coo is on the loose around the centre! 🐮

This Bank Holiday, explore, discover and take part in a fun-filled trail to uncover a secret Belladrum festival word…

Find Bella, collect the letters, and you could WIN an amazing festival prize!

How It Works

Each day of the Bank Holiday weekend (Saturday 2 May to Monday 4 May), five Bella Coos will be hidden in different locations around Eastgate.

If you find one of the fluffy Bella Coo, you will see a label attached to its ear. Simply scan the QR code on the label to enter the Bella on the Loose Prize Draw. If you are lucky, you may also be able to take one of the Bella Coos home.

If you do not find one of the fluffy Bella Coos, you can still enter the prize draw by completing the trail around the centre.

Look out for Bella images displayed in shop windows throughout Eastgate. Each one will be holding a letter. Collect as many letters as you can and rearrange them to reveal a word or phrase connected to Belladrum. Entry forms can be collected and once complete, posted into the post box outside The Entertainer in Falcon Gallery

Download your entry form here

Once you think you have solved the word, scan the QR code provided, submit your answer and enter your details to be included in the prize draw.

What You Could Win

Grand Prize
A Family Pass to the Belladrum Tartan Heart Festival

Enjoy a weekend filled with colour, entertainment, family activities and festival experiences.

Share Your Adventure

If you find Bella, take a photo and share it on social media using the hashtag #BellaOnTheLoose and tag Eastgate.

Important Information

• One winner will receive the Belladrum Family Pass
• The winner will be selected after the event and contacted by email
• Multiple entries are allowed across the weekend
• Children must be supervised at all times
• No cash alternative is available

The trail runs for the May Bank Holiday weekend only, so gather the family, explore the centre and see if you can find Bella. Good luck and happy hunting.

Found the Hidden Word?

Think you have solved the Belladrum word?

Click here to enter the Bella on the Loose Prize Draw

Or, if you are still on the hunt, keep exploring Eastgate and see if you can spot more Bellas in the shop windows to help you solve the word. Good luck!