Bella on the Loose

Bella the Highland Coo is on the loose around the centre! 🐮

This Bank Holiday, explore, discover and take part in a fun-filled trail to uncover a secret Belladrum festival word…

Find Bella, collect the letters, and you could WIN an amazing festival prize!

How It Works

Each day, 5 Bella Coos will be hiding out somewhere in the centre, waiting to be discovered by sharp-eyed kids and families!

If you manage to spot one, congratulations — you’ve bagged yourself an entry into our prize draw to win a Bella Family Pass, plus you get to take your fluffy coo home as a trophy! Simply scan the QR code on the label attached to her ear!

No coo? No worries!

Look out for Bella images displayed in shop windows throughout Eastgate. Each one will be holding a letter. Collect as many letters as you can and rearrange them to reveal a word or phrase connected to Belladrum 2026!

📝 Trail entry forms can be collected and dropped off at The Entertainer, or you can download one online here. Prefer quick and easy? Just scan the QR code on any Bella trail clue to enter digitally.

📍 Location: Eastgate Shopping Centre
📅 Dates: Saturday 2nd May to Monday 4th May 2026
🎟️ Cost: Free to take part

Hunt down all the letters, crack the clue, and you’ll still land yourself a place in the prize draw too. Fun, adventure, and a bit of Highland coo chaos guaranteed!

What You Could Win

Grand Prize
A Family Pass to the Belladrum Tartan Heart Festival

Enjoy a weekend filled with colour, entertainment, family activities and festival experiences.

Share Your Adventure

If you find Bella, take a photo and share it on social media using the hashtag #BellaOnTheLoose and tag Eastgate.

Important Information

• One winner will receive the Belladrum Family Pass
• The winner will be selected after the event and contacted by email
• Multiple entries are allowed across the weekend
• Children must be supervised at all times
• No cash alternative is available

The trail runs for the May Bank Holiday weekend only, so gather the family, explore the centre and see if you can find Bella. Good luck and happy hunting.