Søstrene Grene Brings Scandinavian Charm to Inverness

Hello Hygge, Inverness! Søstrene Grene Arrives at Eastgate

We’re thrilled to share some exciting news — Søstrene Grene, the much-loved Danish lifestyle and homewares brand, is now OPEN!

Step into a world of Scandinavian charm, where calming design meets everyday practicality. From contemporary interiors and soft furnishings to kitchen essentials, children’s toys, crafts and seasonal collections, Søstrene Grene is all about finding joy in the small, beautifully designed things. With new product drops arriving regularly, there’s always something fresh to discover.

To make the launch even more special, the first 100 customers will receive a voucher for a large tufted rug — a gorgeous statement piece to bring a little hygge home. And that’s not all… stay tuned! Competitions and giveaways are coming soon, so make sure you’re following our social channels for the latest updates.

Mark your diary, gather your friends, and be among the first to explore this serene, Scandinavian-inspired space. We can’t wait to welcome Søstrene Grene — and you — to a brand-new chapter at Eastgate.

The Inverness store marks Søstrene Grene’s eighth location in Scotland and its first in the Highlands. Building on the success of the Stirling opening this summer and other popular stores across the country, the new location brings the brand’s signature Scandinavian design to a new community, making it accessible to even more shoppers across Scotland.

Locals will get to enjoy Søstrene Grene’s ‘Retail for the Senses’ concept, where soft lighting, classical music and the brand’s distinctive labyrinth-style layout create a calming, immersive experience. The thoughtfully designed space encourages discovery and creativity, offering shoppers a moment of hygge with every visit.

Just in time for the festive season, the Inverness store will also offer a range of affordable Christmas essentials. From velvet stars (£3.48) and decorative trees (£2.68) to baubles (£2.20), tealight holders (£9.34), and gift wrapping (£1.54), customers can find everything they need to bring a little festive magic into their homes.

Mikkel Grene, Group CEO and Co-owner of Søstrene Grene, comments: “We’re thrilled to bring Søstrene Grene to Inverness and introduce our signature Scandinavian style and hygge spirit to the Highlands. Each store is designed to be a place of inspiration and calm, where customers can discover thoughtfully curated products that add joy and creativity to everyday life.”

With over 370 stores across 17 countries, Søstrene Grene continues to grow alongside ambitious UK expansion plans, including opening 100 new stores by 2027.

UK Partners, Norma Jacob and Richard Power, who run Søstrene Grene stores across Northern Ireland, Wales, Scotland and the South of England.

Norma Jacob comments: “Our new Inverness store brings the full Søstrene Grene experience to life. From the carefully curated displays and seasonal collections to the inviting layout and ambience, it’s designed to encourage exploration, spark creativity and give everyone a true moment of hygge.”

Richard Power adds: “This opening is an exciting milestone in our Scottish growth. Following the success of our Stirling store earlier this year and other locations across the country, Inverness allows us to connect with a new community, sharing our Scandinavian design approach and expanding access to products that people love.”

Sarah Purdie, Marketing Manager at Eastgate Shopping Centre said “We’re delighted to be welcoming Søstrene Grene to Eastgate Shopping Centre. It's great to see another much-loved retailer joining us, adding to our growing list of stores after a positive 2025 with new investment, a new food court, and increased footfall.

To have another household name like Søstrene Grene join us shows confidence in Eastgate and its direction of travel. Its unique blend of Scandinavian design and affordability will add a homely touch to our retail mix, offering shoppers a charming, ever-evolving selection to discover. Excitement has been building ahead of opening day, and we know our customers are just as eager as we are to see Søstrene Grene arrive in Inverness.”

The official Grand Opening Date of Søstrene Grene, Inverness, will be announced very soon.

To find out more about Søstrene Grene visit: https://sostrenegrene.com or follow them on Instagram: @sostrenegrene